As a fitness trainer, you have the inside scoop on what your clients like and don’t like. You know about their fitness goals and want to help them achieve them, so when they come to you about sound nutritional advice, what do you tell them? Who would be a better role model than you to offer your clients nutritional supplements than support their fitness goals? Your income as a personal trainer doesn’t need to stop at the end of your training session. It may sound like an added responsibility, but selling health supplements can boost a personal trainer’s annual income while building awareness of a brand you love?
Taking the Guesswork out of Selling
Being a personal trainer isn’t easy, especially when you’re just starting out. You either a low-paying position in a gym because you need to get your feet wet, or you dive right into entrepreneurship and build your client base on your own. Either way, it’s not an easy job. But somewhere in between the 5:00 am wake-up calls and late-night sweat sessions, you find yourself with a solid client base. So, what’s the next step? Giving them something of substance-healthy nutritional supplements.
Think about it. What’s the difference between your clients going the Vitamin Shoppe and buying their vitamin packs or buying them directly from you? One word: revenue. By endorsing and selling supplements, you increase your ROI and your clients receive the personal attention they deserve from someone who has their best interest at heart.
Practice What You Preach
Selling supplements to your clients shouldn’t be your end goal. Being accountable and practicing what you preach is what makes you an positive role model. In fact, it can transform your career from personal trainer to health and fitness influencer. For example, Michelle Lewin created a line of nutritional supplements called Base Burn, which burn fat and help users carve out abs. She proudly stands behind and endorses her clients to do so, and with over 13 million followers on Instagram, she skyrockets her ROI every time she posts a photos or collaborates with other fitness influencers.
Keep in mind that selling supplements also comes with the increased responsibility to your clients. In addition to checking in on their progress, knowing their medical history is your top priority. Even with tighter regulation on health and wellness supplements, it’s your responsibility to inform and educate.
Selling supplements to your clients means being honest and having them check with their family physician before ever starting a supplement program. Your goal is not to be their physician; it’s to share your expertise of health and wellness.
Deciding to sell supplements is your choice. There is no right or wrong answer. It’s about what works for you, personally and professionally. If you feel selling supplements is right for you, make sure you comply with your state’s rules and regulations on marketing supplements. You can also become an affiliate for your favorite brands and get a percentage of every sale. Sounds like a winning proposition, doesn’t it?
Getting in shape is tough and if there is one thing we know, everyone is looking for a shortcut. An easier way to slim down, bulk up and get six-pack abs. However, in all honesty, there are no shortcuts to good health. Slow and steady, combined with healthy choices is what produces results. With that said, if you’re ready to take your fitness career to the next level, selling healthy nutritional supplements could be the answer.
